Editing is the Invisible Art Form:

Editing is an art form just much as any art. It’s the “invisible art” because if an editor does his job correctly, the audience never notices, never gets distracted by, and never puts any focus on the editing itself. The audience exclusively becomes immersed into the film, video or presentation, and the that's all. It can and does make or break a video. Ever seen a movie with crappy, jolting jump shots, or monotonous slow shots held on the actor/scene for WAY too long? That's what we're talking about here.

An editor takes raw footage, stills, music and any other media, carefully selects appropriate shots, and combines all this them into logical sequences according to a well-written Script to create a finished video. Assembly, Rough Cut, Fine Cut, Color Grading, Music timing, Special Effects, etc., there are many disciplines to the art of editing.

With video editing we don’t merely dispassionately put Clips together in the hopes of a not-so-ragged final video or episode, or worse, regurgitate low-res YouTube car-crash videos and slap some non-sequitur music over the top with some silly online editor made for Elementary/Middle school kids. Ugly and unprofessional.

In the contrary, we creatively work with the spirit of the original Script, layers of footage and images, the mood of the story, the keywords of the narration, the interaction of the speaker’s dialogue, establishing shots, emotional close-ups, the arrangement and cadence of the music, the pacing, the placement and flow of the graphic elements, the nuances of special effects and ALL the key principles of marketing to effectively craft all components into a cohesive whole film or video that has continuity, conveys the message, entertains the audience and inspires buyer confidence.

The final video has meaningful message, mood, pace, inspiration, impact, and remains memorable. THAT’S editing.

The following are just a few of the many projects on a wide exposure professional level. Catch the EATUP full episodes on Reality Network.