"I was thinking; Perhaps I need more promotion. Better promotion. A better designer. But I don't think I can afford it just now."
Sound familiar? Yes, we all think this way.
But it's quite the contrary actually.
As a sort of a corollary to "hire a pro and let them get on with it"...
Our Simple Philosophy is:
Hire a good designer and video team, and PROMOTE!
Always and endlessly.
Why? Because it makes you more money.
You might THINK there's not enough money for promo, a video or a decent designer to help you. Especially in these times of economic crisis, the tendency is to save every penny. And ironically the first thing to cut is seemingly "non-essential" promotion. Not good. Promotion is not necessarily expensive. And even if there is some cost, is it possible that if your project's quality and effectiveness is governed by the tightness of your low budget? Then perhaps shouldn't you rethink your budget?
And what's behind all that? The belief of insufficient budget comes from the idea that there's no money out there and too little money coming in. So you better save what little you have. Plus a profound doubt of any return revenue from the promotion expenses required.
Simply not true. There IS money out there, a LOT of it, especially for legitimate expenses and sound investments. Your buyers included. And if everyone thought that way, to cut cut cut all the time, no one would ever spend a dime, even for necessities or a legitimate investment they could easily justify by the lucrative return earnings it brings.
And indeed, right there is the essence of the economic crisis. No promo, no return. It's a vicious circle.
We don't subscribe to that way of thinking. We instead believe the contrary that if each and every one of us keep consistent promotion ongoing, then the pennies—indeed, the dollars—will make themselves. Because others need what you provide, and so on throughout the world.
Further, it requires a little faith; There's not always direct response to promo. So sometimes you just don't know from where you gain an increase of revenue, or what promo really did well. It's puzzling when direct response doesn't seem to be connected to your specific promotional actions. HOWEVER, although no one called in response to the new advertisement, suddenly things picked up. Magic, right?
No, just consistent promotion.
There are a few things we do know though; You WILL INCREASE REVENUE with good quality VIDEOS and a decent website.
Want stats? There's an abundance. Did you know that just in the past year, 40% of buyers turned to YouTube to learn more about a product (or service) before they bought it? That 90% of buyers say that product videos are helpful in the decision process? That including a video on a landing page can increase conversion rates by 80%? That after watching a video, 64% of users are more likely to buy a product? That 67% of marketers found video marketing successful? And that on average, buyers will visit your website up to 7 times before they contact you to buy?
That's the facts. Just a few.
So when you find yourself thinking this way, no, certainly don't needlessly waste money and time and resources... But never cease promotional efforts (and today that means VIDEO), as that's what keeps the economic world in motion.
We're here to help. You need a hand?