Graphic Design

What's your graphics needs? We offer graphic design of many formats and applications. Just name it! We offer a wide range of branding and graphic design service, from logo designs, visual identity packages, re-branding strategies, business cards, info sheets, brochures, catalogs, marketing materials, presentation materials, trade show booth design and banners, multimedia presentations, product packaging, and more. We specialize in Integrated Campaign Design, Style Guides and consistency throughout your entire marketing presence. With our graphic design, you can be sure of enhanced branding appeal, professional and competitive visual presence, and improved sales in products, services and revenue. 

You know... Good graphic design.

What goes Into Good Graphic Design?

So what DOES go into graphic design? Is it just making things look pretty?

When we research and approach a new project, we're asking the important questions:
What audience is the message for? What culture are they? What values and ideals to they hold? What idea, concept or message should be conveyed? What emotion should be conveyed? What imagery should be used? What photos should be used? What subject matter should be used? People? Faces? Objects? Places? What straight lines, curves, angles or criss-crossing lines/objects should be used? What shapes should be used? What patterns should be used? What sizes should be used? What hierarchy should be used? Why do colors have certain meanings associated with them (red=stop, anger or passion; green=go or growth or renewal; blue=trust or stability or purity, etc.) and how should I use them? What color palettes should be used? Primary colors? Secondary colors? Warm colors? Cool colors? Aggressive colors? Receding colors? Monochrome? Analogous? Acromatic? What hues? What tints? What shades? What tones should be used? What color gradients? What opacity? What saturation or intensity should be used? What textures should be used? Bright light? Soft light? Subdued light? Evening light? Candlelight? Colored light? Should things be moved left, right, up or down? Should things be close up, or distant? Should things be in sharp focus or blurred? What opacity should be used? Should some things touch other things, or partially cover other things? What POSITIONING should be used (positioning; something along side something else to create a visual association, or juxtaposition; the fact of two things being seen or placed close together with contrasting effect)? What symmetry and Balance should be used? How to display the flow of things? How much, if any, repetition should be used? The Golden Ratio? The Rule of Thirds? What Fonts and Typography should be used? Etc., etc.

And how to use ALL this to make things VISUALLY usable, impactful, meaningful and pleasurable?

Branding and Graphic Design

When you look at Tesla, Apple, Trader Joe's, IMB, UPS, Shell Oil, Subway, BestBuy, Target, Taco Bell, and many other established brands, what do you see?

Here at Endless, we understand the importance of unique and easily recognizable visual identity, and its impact on the various aspects of the business. A great brand visual representation is not only the face of the company, it's probably THE key elements of the business success.

Ultimately, it represents the experience that the customer/consumer is expecting to have with them.

And that goes for their entire promotional marketing campaign. 

Does it have to be sophisticated? No, but there's certainly sophistication that goes on behind the scenes that ensures branding solutions will make your business look marvelous. Every project for us is an opportunity to put our skills to the test and come up with fresh, unique, innovative and captivating designs and marketing solutions that will perfectly and pleasingly represent your business, ideas and values.