I hope you and your family and friends are well and safe in this time. We are well and busy!

If you are wondering how to go about getting a video created for you business, here are some important tips to keep in mind:

  1. TELL A STORY;
    If a picture tells a 1000 words, a video tells 10,000 words, so it should tell an interesting story. Your own story can be very interesting, how and why you started your business, what you believe in, core tenants to your business, why you are successful, what you’ve been able to do for people, and what you hope to achieve in the future. People love a good intrigue so don’t forget to tell them how it ends after the rest.

  2. MAKE IT INTERESTING;
    Your target public’s interest should be captured through the entire video.

  3. SET A GOOD PACE;
    The pace and timing should move along fast enough not to be boring.

  4. INCLUDE WELL-CHOSEN MUSIC;
    The music should be carefully chosen, should be of good sound quality and upbeat.

  5. SEND A CLEAR MESSAGE;
    Your video should adequately cover, explain and illustrate the concepts of your intended message in a clear and easy to understand way. Also use appropriate visuals and graphics to make it even easier to understand.

  6. INCLUDE A CALL-TO-ACTION;
    Be sure to include some call-to-action statement (ie. “Call Now!” etc.) so people know what you want them to do next, and how to obtain your product or service.

  7. KEEP HIGH VISUAL QUALITY;
    The video footage (from a video shoot) should be of high quality. In truth, it doesn’t need to be 4K, 8K or other expensive techniques. Even a reasonable “Hi-Def” can grab your audience just fine.

  8. DON'T DRAG ON;
    It should not be too long or drag out. The point of the video should be accomplished efficiently. It should get to the point, not discuss something else unrelated. This keeps the interest through the video.

This is Part 1 of a good checklist to keep on hand for any video project! Hope you find it useful.

As areas re-open, we are still having our special "Economy Stimulus Sale to help businesses get going again." Ask about it and reference this email. This is our contribution to getting the economy back on its feet since almost every project we have done has yielded 10x return or more on the investment with us!

For Pilot enthusiasts, a recent Video we created!

All my best,
Taina Joseph

VP Marketing