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CatEye Technologies, Inc. - Surveillance Systems
Cateye Technologies is a video-over-IP, video surveillance system company. They needed a strong innovative presence both on the web and off, plus online demonstration capabilities of their surveillance systems. The added challenge was to design a logo and branding using real-life big-cat imagery, as opposed to an Illustrator line-art "clip art" approach.
Endless Graphics, incorporating innovative design strategies used in movie poster art, designed a new logo�to exaggerate the eyes of a cougar and position them next to the key products being offered. Then we redesigned their website so it would show dynamic demonstration of what they offer - resulting in the ability to display live video captures as working demonstrations for their clients. Next we dug into CatEye's existing camera units and redesigned the user interface that came with the equipment to include company branding. With the new designed logo and layouts, we then created CatEye's entire promotional campaign, including product spec sheets and presentation folders, business cards, stationery, and oversized sales presentation charts featuring detailed technical illustrations of their systems.
Being a startup company, CatEye Technologies was now able to contact thousands of new prospects, and within 3 months of launching the campaign, CatEye received more than 12 times their investment in the campaign.
"Amazing! Endless Graphics somehow found a way to make those Cougar's blue eyes really glow (in the dark)!! They're almost menacing in their beauty... they really stand out! Very professional job (the website)! And our oversized systems chart (a 6' x 4' sales demo tool) really illustrates our technology�a great aid to our sales force. Our whole campaign is integrated and makes us look as the professionals that we are, and need our customers to see. Thanks!"
Visit the site at our Portfolio page: CatEye Technologies, Inc.
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