The Importance of Communicating Your Message in Promotion: Getting Your Point Across

Known to the marketing world, you have less than a split second to capture the interest of a client in promotion. If you can accomplish this, then your public may read along further and you might just get your message across….!

That message must then communicate clearly and quickly. It is very easy to communicate many concepts at once with good design work. Photographs can be powerfully integrated in design to quickly relay a many-faceted concept.

Has an oil painting ever created a lasting impression upon you? Well… it first grabbed your interest, you looked more closely and found the message. A great work of art can bring a huge emotional response, positive or negative. These impressions may last a lifetime and some messages are so unique and interesting that centuries pass with same.

At Endless Graphics we have come across examples of people wasting quite a bit of money on non-researched, poorly designed promotion and promo actions, only to have their costly piece simply disgarded in a waste bin -- never seen or read --- their hard- won promo budget wasted with no results.

It may help to look at this from the other view. Have you ever just thrown out a promo piece? Which promotional items or websites did you actually read?? What were the qualities that grabbed you in that split second, and enticed you to read further? This is a very important subject worthy of study. Sometimes it may cost a little more to do your promotion correctly. But lost income is one aspect that is often omitted in such planning and this is hard to measure.

How might you approach this subject? You may want to survey and discover which words will best communicate your message to your clients. You might have promotional items created that bring immediate interest, are aesthetic, professional and rapidly communicate your message. Good research can save thousands.

A website, for example, should be well built with good, standard technology. It should have professional design, simple easy to use navigation with a well written message. You can then have an optimization expert research how to best re-work your text to interact with the search engines. These factors help the client to find what they are looking for.

Below are some more interesting viewpoints on this subject hot off the press!

Best Regards,
Taina Joseph
VP Marketing Endless Graphics

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“Internet companies large and small must think smarter by becoming more effective with their internet marketing and promotional dollars.

“Yahoo/Overture will not accept your website if your web pages aren't optimized for your products or services, even if you are willing to bid for placement.

Remember, your website is a communication to a computer for search engine placement.”

To your success,
Bob W
Internet Marketing Professional

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Article: You only get one chance to make a good first impression.

Today’s fast-paced society and far-reaching technology have not eliminated or even reduced the need for clear, concise and consistent communications. In fact, they have magnified the importance and multiplied the need. Competition is as intense as it’s ever been, maybe more so since the advent of the Internet making it that much easier for customers to comparison shop, to find another who offers what you do. And with the Internet, that provider doesn’t even have to be in the same city! So now, you are competing with every vendor in the world; not just your city.

What will you do to stand out, to compete, to ensure your continued increasing success?

Communicating effectively, putting only our best foot forward in everything we do is more vital than ever before.

Perception is Everything:
• How your customers or clients view your business.
• how they perceive what you are offering.
• how you go about it.

It is absolutely essential to your bottom line – getting what you want.

You’ve heard the saying “What one believes is reality”:
Your customer’s perception of your business is their reality.

The key is clear, concise and consistent communications -- always.

This perception begins with your customer’s first knowledge of your business, whether it’s from:
• website
• flyer
• business card
• newsletter
• point-of-sale or location signage
• the packaging of your product
• what color paper you print a promo flyer on -- the list goes on endlessly.

The quality of the words you put ‘out there’ in the marketplace can very often be a deal maker or breaker.
• Words are what propel a customer to take action.
• Communicating effectively is essential -- what you write and how you write it counts –- in everything you do.
• It speaks volumes about who you are as a business.
• It has everything to do with projecting an appropriate & effective image that will serve your business.
• A publication that contains errors, inconsistencies in content, style or format is confusing, detracts from the credibility of the writer and reflects poorly on the business.

Words in action:
Shortly, after I started my own marketing communications company after working in the corporate sector for many years, I was talking with a former colleague about the new direction I was taking. He had called to offer me his support and volunteered to help in any way he could, including a nice letter of reference. Up to that point, the conversation was pretty standard, basically what one would hope or expect to hear. Then I told him I already had my own website up and that he should take a look at it, to get a better idea of what my new company was about.

While we were chatting, he went to my site: (www.bbmarketingsolutions.com) when he then said that he was very impressed and excited about the possible ways we could do business together. He started thinking of clients of his who my company might be able to help, including his neighbor who is an entrepreneur that he definitely thought could use our services. There had clearly been a marked shift in my colleague’s level of expectation and I am delighted to say that although he knows the quality of my work product very well, a whole new level of working together and a world of possibilities opened up for both of us when he saw how professional the design and writing were on my site. Proof that a professional website can make all the difference. Many times, all it takes is one instance or one positive engagement such as this to jumpstart your business.

My best,
Beverly Bergman
www.BBMarketingSolutions.com
Motto: Perception is Everything