A Picture is Worth a Thousand Words

A picture shows me at a glance what it takes dozens of pages of a book to expound.
--Russian writer Ivan Turgenev

Do you have high quality photographs on your website or in your promotional pieces showing your company, your team, your results, your products? Is the design of your website created in such a way as to allow you to update and add high quality photos fast and easily yourself?

Would you like to try a test? Find a site which has high quality photographs; find one which doesn’t. Decide which one would you prefer to buy from? Which company site do you trust more to deal with? Which one can charge more for their services?

Content management systems are available at reasonable costs these days which allow you to easily add and delete photos through a back end gallery interface.

Today, in fact, video is easily created through digital cameras and can be easily uploaded to your website. Have you thought of showing how your product works through video or a series of motion demonstrating photographs? It is much faster to demonstrate this way than to explain in wordy tedious detail how to operate a machine, etc.

Have a great week,
Taina